Marketing & PR Manager – Balkan Region (Remote)

About the role

TP-Link is looking for a dynamic Marketing & PR Manager to lead the brand’s presence across the Balkan region, focusing on Serbia. This fully remote position requires a proactive professional who can operate independently and drive impactful marketing initiatives.

Key responsibilities

• Develop and execute regional marketing & PR strategy, campaigns, and brand initiatives across the Balkans, prioritising Serbia.
• Manage external traffic acquisition channels, including social media ads (Facebook, Instagram, TikTok), Google Ads, display networks, affiliate and partner marketing.
• Build and maintain relationships with local media, influencers, tech reviewers, and bloggers, coordinating product seeding, press releases, review articles, and event activations.
• Grow and manage TP-Link’s presence on LinkedIn, Instagram, TikTok, Facebook and ensure consistent updates across internal and external channels.
• Collaborate with HQ marketing and local sales teams to support product launches, seasonal campaigns, and promotional initiatives aligned with sales goals.
• Support management in refining marketing processes and handling PR activities.
• Organise and oversee regional marketing events, product launches, and promotional activities.
• Monitor market trends and competitor activity to inform strategy.

Required profile

• Bachelor’s degree or higher in Marketing, Communications, Business or a related field.
• Minimum 3 years of experience in marketing & PR, preferably in networking, telecommunications or tech (1–2 years may be considered).
• Native‑level proficiency in Serbian, Croatian or Bosnian.
• Advanced written and spoken English.
• Must operate via own company (B2B invoicing required).

Required skills

• Proficiency in Microsoft Office.
• Experience with design tools such as Photoshop, Illustrator and CorelDRAW.

What we offer

• Challenging and rewarding role in a global tech leader.
• Remote work across the Balkan region, preferably based in Croatia.
• Opportunity to shape TP‑Link’s regional marketing presence.
• Competitive remuneration package with yearly bonus.
• Collaboration with a young, fast‑growing team.