Google Ads Media Buyer

About the role

We’re seeking a strategic, data‑driven Google Ads Media Buyer to lead our growth efforts across Search, Shopping, YouTube, Display, and Performance Max. You aren’t just a “button pusher”—you are a growth architect who bridges the gap between technical media buying and high‑level creative strategy.

Key responsibilities

• Own the Google ecosystem: lead performance campaigns end‑to‑end, including planning, execution, and scaling across Search, Shopping, YouTube, Display, and Performance Max.
• Drive creative strategy: collaborate with the creative team to develop compelling ad content, iterating on hooks, angles, and formats.
• Optimize the full funnel: work with CRO and funnel teams to improve advertorials, pre‑sell pages, and landing pages to boost AOV and conversion rates.
• Execute structured testing: build and run A/B tests across creatives, audiences, bidding strategies, and funnel steps.
• Data‑driven decision making: monitor and interpret key metrics (ROAS, CPA, CVR, MER, LTV) using GA4 and GTM tracking.
• Budget & pacing management: manage large monthly advertising budgets and ensure optimal campaign pacing.
• Master audience intelligence: develop advanced audience strategies using custom segments, affinity, in‑market, remarketing, and lookalikes.
• Stay ahead of the curve: monitor industry trends, new ad formats, and progressive e‑commerce techniques.

Required profile

• 2+ years of proven experience in media buying on Google Ads with a performance‑oriented approach.
• Track record of managing large monthly ad budgets while maintaining or improving CPA.
• Creative‑first mindset with experience in creative testing frameworks.
• Technical proficiency with GA4, Google Tag Manager, enhanced conversions, and custom event tracking.
• Deep understanding of e‑commerce metrics (ROAS, CPA, AOV, MER, LTV).
• Experience optimizing advertorials, pre‑sell pages, and post‑click funnels.
• Strong working knowledge of YouTube advertising (plus).
• Analytical ability to uncover audience opportunities and competitor trends.

Required skills

• Google Ads
• GA4
• Google Tag Manager
• Enhanced conversions
• Custom event tracking
• YouTube advertising

What we offer

• Salary: 4,000 – 7,000 EUR per month (gross), negotiable based on experience.
• 100% remote work model.
• 20 days of annual vacation.
• Creative freedom and fast feedback loops.
• Annual training and development budget.
• Supportive team culture focused on your success.