Email Marketing Manager – Klaviyo

About the role

As an Email Marketing Manager at CrucialPoint you will design, implement and optimise email campaigns for ecommerce clients, using Klaviyo to drive engagement, conversion and retention.

Key responsibilities

• Develop and execute comprehensive email marketing strategies aligned with business goals.
• Build, optimise and maintain automated flows (welcome series, abandoned cart, win‑back) and signup forms in Klaviyo.
• Create content calendars and ensure consistent, compelling messaging across campaigns.
• Collaborate with clients and Client Success Managers to translate requirements into effective email programs.
• Manage Klaviyo account setup, integrations (Shopify, CDPs, custom tech stacks) and perform regular technical audits.
• Monitor lifecycle and performance metrics via Klaviyo and Google Analytics, providing data‑driven recommendations.

Required profile

• Strong understanding of email marketing best practices, retention principles and analytics.
• Creative mindset with the ability to produce engaging email content.
• Technical acumen to configure platforms, troubleshoot deliverability and personalise experiences.

Required skills

• Klaviyo
• Shopify
• Google Analytics

What we offer

• Opportunity to work with leading ecommerce brands.
• Collaborative and supportive environment.
• Flexible scheduling and competitive compensation.