Brand & Marketing Manager

About the role

Our client, a well‑established international retail company, is looking for an experienced Brand & Marketing Manager to lead local marketing activities, ensure consistent brand positioning with the global strategy, and collaborate closely with both local and international stakeholders.

Key responsibilities

• Plan and execute local and national marketing activities.
• Coordinate locally purchased media and ensure effective execution of media plans.
• Support store marketing initiatives, including PR, influencer collaborations, radio, out‑of‑home advertising and other promotions.
• Negotiate with local media, distribution partners and external vendors to secure optimal commercial conditions.
• Participate in media planning with the central marketing team to ensure local relevance of campaigns.
• Support marketing for new store openings, including catchment area analysis.
• Ensure consistent implementation of the company’s brand identity across all locally produced materials.
• Adapt global brand initiatives to local market needs while maintaining alignment with overall brand strategy.
• Ensure compliance with local legislation related to campaigns, pricing and marketing activities.
• Act as the local contact for legal advisors and relevant authorities regarding marketing compliance.
• Collaborate closely with internal stakeholders such as Country Director, Retail Managers, District Managers, Sales & Expansion, Communications and the central Marketing team, as well as external partners.

Required profile

• Relevant experience in brand management, marketing or a similar role.
• Proven experience planning and executing local and national marketing activities.
• Experience working with media planning and locally purchased media.
• Experience collaborating with internal stakeholders and external partners, including media agencies and distribution companies.
• Understanding of brand identity and positioning with the ability to ensure consistent local implementation.
• Knowledge of local legislation related to marketing campaigns and pricing.
• Strong communication, coordination and organisational skills.
• Ability to work effectively in a cross‑functional and international environment.
• Good command of English.
• Willingness to travel occasionally as required.

Required skills