eCommerce Paid Media Manager (Google Ads, YouTube, Native)

About the role

We are Folqs, a fast‑growing direct‑to‑consumer supplement brand selling across the United States. We are looking for an experienced paid media manager to own and scale our Google, YouTube, and native advertising campaigns while working closely with the marketing team.

Key responsibilities

• Build, manage, and optimize Google Ads campaigns across Search, Shopping, Performance Max, Display, Demand Gen, and YouTube.
• Own YouTube as a scaled acquisition channel, handling campaign structure, audience strategy, creative testing, and attribution.
• Plan, launch, and scale native campaigns on platforms such as Taboola, Outbrain, and Revcontent, including headline/thumbnail testing and publisher‑level bid management.
• Maintain Google Merchant Center setup, feed optimization, and troubleshoot issues.
• Develop paid‑media strategies aligned with funnel stages (cold traffic, retargeting, brand defense) and decide traffic routing between advertorials and product pages.
• Conduct keyword research, audience segmentation, and competitive analysis.
• Monitor performance daily, providing insights on spend efficiency, ROAS, and CAC.
• A/B test ad copy, video hooks, landing pages, bidding strategies, and audience targeting.
• Collaborate with creative and copy teams on video concepts, native headlines, and advertorial angles.

Required profile

• 3+ years of hands‑on Google Ads experience in eCommerce.
• Proven track record managing $50k+/month in ad spend.
• Minimum 6‑hour overlap with US Eastern Time (10:00 AM–4:00 PM ET).
• Fluent English communication, both written and verbal.
• Strong experience driving cold traffic on YouTube at scale.
• Hands‑on experience with native platforms (Taboola, Outbrain, Revcontent or similar).
• Deep expertise in Google Shopping campaigns and Performance Max.
• Familiarity with supplement, health, or wellness advertising policies (plus).
• Daily use of AI tools for research, testing, and workflow acceleration.

Required skills

• Google Ads (Search, Shopping, Performance Max, Display, Demand Gen, YouTube).
• YouTube advertising.
• Taboola, Outbrain, Revcontent (native advertising platforms).
• Google Merchant Center feed management.
• Google Tag Manager and GA4 conversion tracking.
• AI‑driven research and testing tools.
• Attribution tools such as Triple Whale or Northbeam.